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	"Entering the Evacuated Field" The Symposium at the Zollverein School of Management and Design, Essen: Friday, 29 September 2006, 10am - 8pm www.zollverein-school.de
Talking Cities Magazine Talking Cities Radio Talking Cities Audio Lounge Symposium 29.9.2006 Magazine Launch	Entering the Evacuated Field - successful strategies for disused resources The Symposium 'Entering the Evacuated Field' is taking place as part of Entry 2006 - Perspectives and Visions in Design, 26.08. - 3.12.2006, Zeche Zollverein, Essen, Germany. In an age where shrinking resources are becoming increasingly evident, one needs to fundamentally reassess economic and cultural principles towards existing structures, spaces and products. How can one work with the pre-existing, and reinstate value in what has been declared obsolete? How can one re-engage with spaces and products that have been marginalised? Where can one discover hidden potential in existing typologies and brands that have long been overlooked? ‘Entering the Evacuated Field’ demonstrates inspirational strategies and business models for the post-industrial wastelands of our contemporary cities, the disused buildings of the shrinking cities, depleted resources and long-forgotten brands and products. The international speakers giving presentations and conducting workshops on these issues represent a cross-disciplinary approach to the burning issue of recycling concepts, spaces and materials. They propose strategies for psychological, architectural and economic renewal and reactivation of that which has been declared obsolete. Unconventional transformation processes open up new opportunities and create unexpected business sectors. New typologies are discovered that question aesthetic conventions in architecture. The ugly and the unloved - amongst them prefabricated buildings and the dense favela communities - are fundamentally reassessed for their intrinsic design qualities and models of self-organisation. The joint symposium planned by urban drift productions and the Zollverein School of Management and Design will focus on practical strategies and revaluations of evacuated fields. It will be held in english. Download complete information and registation form Symposium: Summary, Speakers and Talks Welcome Address Stefan Frigger is commercial manager of the Zollverein School of management and design. Keynotes: „Evacuated fields as a cultural challenge“ Ole Bouman is a cultural and architectural historian. He is editor-inchief of the experimental architecture magazine VOLUME. Francesca Ferguson is the initiator and artistic director of urban drift, a transcultural platform for new trends in architecture, design, and urbanism, and curator of Talking Cities. Peter Lewis - writer, artist, curator of the redux space in London and numerous renowned exhibitions (host, sharjah biennale), developed the notion of the evacuated field as a space of experiment. In a keynote together with Francesca Ferguson he will talk on collective practice, multitude, and micropolitics. "The micropolitics of space" Atelier Bow-Wow is a Tokyo-based architectural studio. They created a new source of inspiration for building in places where space is at a premium. They exhibit 'pet' and 'hybrid' architecture at Talking Cities. "Improvisation and flexibility for spatial conception" Hubert Klumpner/Alfredo Brillembourg initiated and ran a multi-disciplinary Urban Think Tank for research into contemporary architecture and urbanism in Caracas. They are the authors of Informal City. "Building resources" Muck Petzet is a Munich-based architect whose prize-winning transformation of the 'Physicians Quarter' in Leinefelde confounded prophesies that this shrinking satellite city and its prefab houseing was damned to obsolescence. "The pioneering spirit" Boris Sieverts runs an unconventional city travel agency in Cologne with which he tours brownfield sites and the 'edge condition'. His radical proposal'Land for Free' is exhibited at Talking Cities. "New Beginning for Theresienthal “ Dr. Mirjam Storim, deputy managing director of the Eberhard von Kuenheim foundation, foundation of BMW AG. She was the leader of the foundation's project to reanimate the Kristallglasmanufaktur Theresienthal, Zwiesel. "Reanimated brand values" Fritz Straub, CEO of the Deutsche Werkstätten Hellerau, Dresden. He reanimated the myth of the famous traditional company for interior architecture. A visit to the exhibition Talking Cities with a guided tour with the curator Francesca Ferguson will be offered at the end of the symposium. Friday, 29 September 2006, 10am–8pm Zollverein School of Management and Design, Essen (SANAA-Building) Gelsenkirchener Straße 209, 45309 Essen, Germany Further Information: The fee for the symposium is Euro 80,00€. This fee includes entrance to the lectures and discussions as well as food and refreshments during the symposium. Please return the complete registration form to the Zollverein School of Management and Design gGmbH by fax of by post. Zollverein School of Management and Design Programm & Sidevents: Prof. Nicolas Beucker / n.beucker@zollverein-school.de Registration: Martina Beerbaum / m.beerbaum@zollverein-school.de Corporate Communications: Annekatrin Sonn / a.sonn@zollverein-school.de www.zollverein-school.de
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